On 27th October 2002, after 15 months of small activity, the Mount Etna located on the island of Sicily, Italy (37.73°N, 15.00°E) erupted undergoing one of its most vigorous eruptions in years. During a few days, Europe's highest and most active volcano hurled lava and spewed significant amounts of ash and trace gases into the atmosphere. The smoke and ash plume originating from the volcano stretched from the Sicily to the north African coast. The plume from the volcano has been identified and tracked using half-hourly Meteosat-7 visible, infrared, and water vapor imagery in order to estimate the radiative forcing produced by the introduction of the volcanic cloud in a previously clear sky. Our results indicate that, while the volcanic cloud has introduced a well-discernable radiative perturbation, the magnitude of the shortwave volcanic forcing appears in the range of the one introduced by large clouds above the Mediterranean Sea. By contrast, the perturbation generated in the longwave spectrum at the top of the atmosphere is larger than the one introduced by large meteorological clouds.